A link to Werner Herzog's documentary on accidents caused by texting and driving:
http://youtu.be/Xk1vCqfYpos
A PSA made by a great director---reminds me a little of the ads for Jesse Jackson's campaign directed by Spike Lee in that the approach is simple enough, but the director still seems to make a difference.
The ads Lee directed were in black and white, filmed on a city street. The camera slowly moves toward Jackson who slowly walks toward the camera as he speaks.
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