From the article:
If Hammer were a viable “butts in the seats” movie star, someone who could either open a movie or offer added value to an already viable franchise play would be one thing. But Hammer, onscreen talent and presumed off-screen decency notwithstanding, is just one of many handsome white male actors who have been anointed the next-big-thing and have stuck around for ages despite never really delivering on that alleged promise. He is a prime example of being dubbed a movie star without ever starring in a successful mainstream movie.
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That leaves Hammer with is the notion that he adds prestige. For example, Kevin Spacey vanished from Hollywood following accusations of sexual misconduct partially because he had long stopped being a box office draw and was only worthwhile as a prestige hire. Absent that, there was no reason to cast Spacey in your mainstream movie or awards-season vehicle. Absent that respectability, Hammer becomes just another “next Tom Cruise” who wasn’t. That doesn’t make Hammer a bad person or a bad actor. However, he was always commercially expendable.
I apparently saw Hammer in a 2005 episode of Arrested Development but I don't remember him. I don't think I want to see The Lone Ranger. I'd watch the one with Timothee Chalamet if it were free.
Maybe he could become a horror star after this.
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