Tuesday, February 9, 2021

Armie Hammer: Commercially expendable?

I read this on Forbes.com about allegations against Armie Hammer from the POV of movie producers rather than audiences.

From the article:

If Hammer were a viable “butts in the seats” movie star, someone who could either open a movie or offer added value to an already viable franchise play would be one thing. But Hammer, onscreen talent and presumed off-screen decency notwithstanding, is just one of many handsome white male actors who have been anointed the next-big-thing and have stuck around for ages despite never really delivering on that alleged promise. He is a prime example of being dubbed a movie star without ever starring in a successful mainstream movie.

...

That leaves Hammer with is the notion that he adds prestige. For example, Kevin Spacey vanished from Hollywood following accusations of sexual misconduct partially because he had long stopped being a box office draw and was only worthwhile as a prestige hire. Absent that, there was no reason to cast Spacey in your mainstream movie or awards-season vehicle. Absent that respectability, Hammer becomes just another “next Tom Cruise” who wasn’t. That doesn’t make Hammer a bad person or a bad actor. However, he was always commercially expendable.

I apparently saw Hammer in a 2005 episode of Arrested Development but I don't remember him. I don't think I want to see The Lone Ranger. I'd watch the one with Timothee Chalamet if it were free.

Maybe he could become a horror star after this. 


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